Social media marketing is among the best ways to open your business to a larger market. After all, a vast percentage of the world’s population is on social media. But before you can get into social media marketing, there are a few things we need to understand.
First, you must be willing to spend money on your marketing campaigns. Second of all, social media will not bring you more website traffic and results overnight. Finally, if you have a poor quality product or service, social media marketing will not make up for that, and eventually, your sales will suffer.
Let’s take a closer look at a few social media marketing tips sure to fire up your campaign.
Listen to your followers
Your followers will tell you what they want, and customers need to know that you will address whatever concerns they have.
Keep a close eye on what your followers or customers are posting about your business. If they are dissatisfied, offer a message of reassurance and tell them that you will look into the matter.
A simple response proves that your business is in it for more than just making sales.
Respond to customers online
You would be surprised at the number of companies and businesses with social media accounts that never respond to customers’ queries or issues.
This number could be as high as 60% or even higher. But there is an opportunity here to be had. By ensuring that you always respond to your followers or customers online, you will have an edge against the competition.
Customers will see that you care about them. Never delete a customer’s complaint online.
Always make sure that you follow up and solve the customer’s problem as fast as possible. Resolving the issue of your customer experience can quickly turn customers into repeat and loyal clientele.
Avoid selling; instead, tell a story
People like to be inspired. So one way to gain a huge following is to avoid selling and instead tell a story that will inspire people.
If you don’t have a personal story, talk to your employees, workmates, and even your customers. Search out stories, for instance, where one had to start from humble beginnings and, against great odds, succeeded.
Share this story over your social media page. The trick is finding a story people will want to talk about.
Better quality advertising
Social media platforms such as Facebook have billions of users. What this means for any business looking at social media advertising is a large market and the number of potential customers your business is exposed to.
But the strategy isn’t to send ads to a huge number of social media users.
Instead, it is to send targeted ads to the right audience.
Targeted ads are better quality advertising. You are sending ads to people interested in what your business has to offer, increasing the chances of making a sale.
Send a thank-you note
People like to be appreciated for their efforts and their good deeds. People who feel appreciated are likely to repeat purchases or return to your online store.
Use this to your advantage when doing your social media marketing. Always thank previous customers as well as business partners.
Appreciation will significantly increase the odds of them coming back.
Final Thoughts
Social media can seem challenging, especially if it doesn’t give you the results you were hoping to get. If you have been struggling with your social media, the very simple tips we’ve laid for you above can help take your social media marketing to the next level.