While I was looking for my #TBT topic this week. I came across an old video, which made me think about that time in my life and brought back some incredible memories. After reminiscing a minute, or two, or okay a few hours, I was also reminded how important video is to a digital marketing campaign.
Online video is a great option for brands not able to invest in the traditional methods of video production and distribution. Here are a few reasons to consider online video integration into your digital marketing campaign. It’s easier and much more effective than you may think.
Video is an impeccable storytelling medium that allows the viewer to look and listen to the content, using multiple senses that have the ability to transport your mind from the environment you are in and place you inside the environment of the video. Telling the brand story is probably done most effectively with video and the web combined. Using videos to market your product helps to convey brand messages that would be lost if you were providing purely written information. Video allows for your brand to capture emotions and visual attributes of your product that leave a lasting impression on your audience.
If for no other reason, this alone should motivate you: According to Digiday, 92 percent of mobile video viewers share videos with others. Facebook, YouTube and Instagram are probably the most popular tools and are easy to use. An online video can be uploaded to multiple video sharing sites, and with the embedded code, it can be placed in various locations such as blogs, social networks, forums, and more. In many of these locations, people can leave comments and discuss the video generating buzz. Depending on the content and presentation, hopefully, this will compel people to pass the video along, which means free advertising and publicity.
Once uploaded to the Internet an online video can continually promote your business or brand. Other traditional marketing mediums like TV, radio, and magazines require you to buy spots, and after your budget has vanished, so has your ad. Your online video ad, however, stays on YouTube, Facebook, Digg, indefinitely. We’ve always heard, actions speak louder than words. Why just talk about your products and services when you can just as easily demonstrate them? I can’t speak for everyone, but when I come across an article and in the bottom corner it lists page numbers, I’m not very likely to read it. However, if that same article were broken down into a four-minute video, I’d gladly give it a gander. You can not only demonstrate your product, but you can also show off your expertise.
Video is a highly shareable format. If you watch something that's engaging, you're likely to send it on to a friend, and that friend is likely to pass it on to a wider audience too. In this way, your video content has the potential to go viral and connect with a wide range of potential customers.
Video is a very popular content format that's regularly shared via social media and email. Google and other search engines tend to favor sites that offer it. Hosting video and images on your webpages will improve the overall quality of your site, as well as entice visitors to stay longer. This in turns gives you a better chance of ranking higher than your competitors in search engine results. Most video-sharing sites allow you to tag your online videos, and proper tagging will help with your business’ search results.
Christine Smith is Founder & CEO of smurkmedia.com. smurkmedia.com specializes in systematic processes to increase website rank & traffic through content management, e-mail marketing, social media, website maintenance, and public relations. To learn more, visit http://www.smurkmedia.com.
This article is intended for informational purposes only. smurkmedia.com, nor Christine Smith, accepts liability for the content of this article, or for the consequences of any actions taken on the basis of the information provided.