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How to Set Up and Install Google Analytics

As I was chatting with a potential prospect the other day about blogging, SEO (search engine optimization), landing pages, email campaigns and social media, I asked what kind of traffic she was currently driving to her website. Her response “I don’t track website visitors”. If you are not tracking website visitors, how do you determine what’s working and what’s not? I responded. And then silence, you know that kind of silence that is uncomfortable. It appears she may have been putting tasks in the wrong order.

I know she is not alone; I was having coffee with my Financial Advisor, Chris Burr, just this morning at Starbucks. Apparently, Steady Returns is not tracking website visitors either. Makes sense to businesses because they are focused on what they do best. In this case, Chris is busy planning retirement for his clients. It seems many businesses think it’s more important to set up a website and begin immediately driving traffic. Generating traffic is important; however, my experience has been it’s helpful to have reliable analytical data to guide a successful marketing campaign.

So today, I am going to make it very easy for you to install Google Analytics and walk you through step by step.

1.    Create a Google Analytics Account. If you don’t already have an account, create one.

2.    Find the tracking ID and code snippet. Sign in to your analytics account, click admin, select account, select property, and click tracking info, and then copy the tracking code.

3.    Add tracking code, depending on what you are tracking. i.e. Static website, Dynamic website, web-hosting service

      1. Static website – Paste the entire tracking code into the HTML on your web pages, just before </head>tag.
      2. Dynamic website – Paste the entire tracking code into its own include file, then add the include statement to the page header just before </head>tag.
      3. Web-hosting service – Typically plug-ins are available that automatically install tracking code to all web pages.
      4. Verify tracking code is working. Once you have installed the tracking code, verify it is functioning.

If you get stuck with your installation of Google Analytics, feel free to contact us and we will be happy to install Google Analytics on your behalf.

Oh, and by the way, if you’re currently in a situation where you are leaving a company, investing money in a 401K and not sure what to do next, visit Steady Returns. Chris helped me every step of the way, he created a customized plan that works for me and didn’t charge me high fees like many other financial advisors. And most importantly, he treats me like family.


Christine Smith is Founder of smurkmedia.com. smurkmedia.com specializes in systematic processes to increase website rank & traffic through content management, e-mail marketing, social media, SEO, and public relations. To learn more, visit http://www.smurkmedia.com.

This article is intended for informational purposes only. smurkmedia.com, nor Christine Smith, accepts liability for the content of this article, or for the consequences of any actions taken on the basis of the information provided.

5 Ways You Are Damaging Your Email Marketing

While email marketing may not get the attention some of the newer digital marketing tools, it continues to be a terrific way for you to generate leads and convert more prospects for your business. E-mail marketing is still one of the most lucrative marketing strategies, IF you implement properly. Otherwise, you’re just wasting time and annoying your recipients. Here are the most common email marketing practices that may be sabotaging lead generation for your business.

Take heed and STOP hindering your email marketing.

6 Ways to Attract More Website Visitors

Do you need to attract more traffic to your website so that you can finally have the success you’ve been dreaming of in your business?

It occurred to me last week while working with a client that you may not realize your website is essentially a store front for your products and/or services. In other words, you wouldn't open a store and expect customers to walk in. The same is applicable to a website. Time and time again, I see clients build a website and then take no further action and wonder why they are not getting any business. What actions are you taking on a consistent basis to attract people to your store? Email marketing, SEO, PPC, social media? If you have a website and want to attract more website visitors, then this article is for you.

Here are my six ways to attract more website visitors to your website:

5 Steps to Make More Money From a Trade Show

This week I had the opportunity to attend a trade show for one of my clients Gatekeeper Business Solutions. One of the items on my checklist at any trade show I attend is to walk the floor and observe how other exhibitors present themselves. Today, the cohesiveness of Bobalu Nuts Inc.caught my attention. They were all dressed in uniform, adorable cowboy hats, jeans, daisy dukes or jeans and boots. Their marketing materials were consistent and they were attentive and friendly, but not aggressive. What are you doing to catch the attention of trade show attendees?

Trade shows are an investment of both time and money for companies of any size.  My clients often ask me for ideas to increase the return on their trade show investment.  When was the last time you or your company measured results from trade shows?  Not recently?  Never?  Not to worry; today I will share with you my methods to increase effectiveness from trade show exhibiting.

How do you overcome fear?

Do you struggle with fear? It is a complex emotion – one that we all face at some time in our lives.  Fear can be experienced on many different levels: from that breath-stealing moment of surprise when something startles you, to my all-time favorite, the fear of regret. Even the bravest & most successful people have moments of being afraid.

Emotions like fear are really effective in guiding our behavior. If you take an objective look at it, fear is nothing more than a motivator – a force that directs your behavior toward a certain outcome.  What might this look like?  Consider these:

  • If you are afraid of commitment, your fear may motivate you to avoid intimacy.
  • If you become anxious when making eye contact with strangers, fear may drive you to look at the ground when walking through the city.
  • Finally, our earlier example and my favorite, fear of regret. You might use this as a driver – compelling yourself to try lots of things, all the while ignoring the fear of rejection or the fear of failure as you work harder than the average person to achieve your goals.

Make sense?

As you can see in these three examples, sometimes fear pushes us towards our goals (working hard and striving to reach a goal) and sometimes it drives us away from the things we want (avoiding intimate relationships). The first step is to figure out where you want to go! Once you do that, you can leverage fear as a powerful motivator.

How can you use this knowledge about fear to get closer to your goals? To increase your motivation, follow these steps. We will use fear of regret as an example.

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