Email marketing is an amazing resource to reach new prospects, as well as take full advantage of existing client engagement. Being a successful business owner, you wear many different hats and are responsible for many moving parts of your business. It’s easy for your email marketing to be neglected and all the data to become over whelming. There are so many different metrics and KPI’s or key performance indicators you should be managing to ensure maximum return on your investment on your email marketing. Assuming you are successful with following through on your email campaign schedule, how would you measure the efficiency of a marketing campaign?
In this post, I will share 6 email marketing metrics I recommend you analyze on a consistent basis to measure your e-mail marketing campaign success.